Cathrine Børsand

+45 60557513

Cathrine joined CORE & COMPANY in 2015, with a focus on the importance of talent, people & capabilities in building winning strategies of tomorrow and driving change in organizations.

Prior to CORE & COMPANY, Cathrine worked for two years as a Marketing Manager, advising organizations in brand building and customer engagement through promotional material and activities. Cathrine has experience with Marketing research, Change Management, and HR- & Talent Strategy. Most recently, Cathrine also contributed to the set-up of a Disruptive Unit in a top tier global service organization, primed to deliver growth through disruptive solutions. Furthermore, Cathrine contributed to the development of an international talent strategy to enable a strong pipeline of talents across geography and business units – supporting the customer’s business ambition of a stronger global presence and synergies across the group.

Why Core & Company?

Working with CORE & COMPANY provides a great opportunity for an accelerated learning curve, in a vibrant and ever-changing environment. Being a part of a start-up allows you to have a big impact on the organization, and you get to see results – FAST. I especially enjoy the effort put into executing the strategies, to ensure a closure of the strategy-to-execution gap.

In addition to challenging and meaningful work, I find it highly motivating to be around sharp brains who are forward thinking, with a strong passion for consulting and an innovative mind-set, driven by purpose and disruptive thinking. You really get the chance to jump-start your own thinking on many emerging issues.

Educational background

Cathrine holds a Master of Business Administration and Psychology from Copenhagen Business School and a Bachelor of Commerce from University of Melbourne. During her studies Cathrine was engaged in CBS Management Consulting Club, where she had an active role coordinating events and participating in business case exercises and contests.

Key functional areas of expertise

  • Change Management
  • Talent Strategy
  • HR Strategy & Employee Motivation
  • Leadership Development
  • Marketing Research & Strategy

Key industrial areas of expertise

  • Service
  • Agricultural
  • Military/ Defense
  • Culture & Tourism
  • Marketing & Advertising